Semrush Rank is included in the SEO Toolkit subscription and represents Semrush’s proprietary ranking of domains on the internet with the highest organic visibility, based on estimated monthly traffic from organic search.
The ranking is based on monthly data from the Semrush database and can be pulled for any of our regional databases. Historical data in this report goes back to January 2012. The lower the rank number, the bigger the website's online presence. For example, sites like Google, Wikipedia, Amazon, and YouTube all have Semrush rank less than 10.
How is it calculated?
These rankings are calculated by measuring the estimated traffic that goes to a domain from all of the organic positions we have for the domain in our database. Keep in mind that our database can hold all of a domain's rankings within Google’s first ten results pages.
SE Keywords represents the number of organic keywords for which the domain ranks within Google’s first ten results pages.
SE Traffic is then the estimation of how much traffic the domain gets from its SE Keywords, calculated by multiplying the average click-through rate for the domain's positions and the monthly search volume each keyword has. Therefore, this number is a monthly estimate of organic search traffic.
Costs are the estimated price of acquiring that level of organic search traffic if a domain were to pay for Google Ads ads and get traffic from the same keywords. So, this is not a number that the domain is spending, but an estimation of how valuable its organic traffic is based on the price of advertising on the keywords that it gets organic traffic from.
Paid keywords represent the number of keywords where Semrush saw the domain buying in Google Ads to run a PPC ad on the search results page.
Paid traffic estimates the monthly traffic the domain receives from the paid keywords Semrush found the domain advertising on.
What are the best uses of it?
Competitive Analysis Reference
This report can be used as a reference tool for any competitive analysis or Internet research. Compare Semrush ranks between multiple websites to identify how much bigger or smaller a competitor’s web presence is compared to yours. The closer the Semrush Rank is to 1, the bigger the website's online presence.
Lead Generation & Prospecting
If you export to a CSV or Excel file, you can filter and sort your spreadsheet to find out which domains from this list have the most paid keywords, paid traffic, and estimated paid traffic budget.
If you work in advertising and want to find leads that have already spent a certain amount of money on PPC ads, sorting and filtering this report is a great place to look.
Global Internet Research
Since Semrush Rank can be calculated in any of our regional databases, you could export the top websites in various global markets to compare the performance of popular domains worldwide.
You can cross-reference Semrush Rank with our other ranking-related report on Semrush—Winners & Losers for more insights.
Winners & Losers—a report of the domains that have made the most significant improvements and declines in key metrics. You can sort each month’s biggest winners and losers by:
- Organic search keywords
- Organic search traffic
- Costs (estimated value of organic traffic, based on Google Ads pricing for a domain’s organic keywords)
- Paid search keywords
- Paid search traffic
- Paid traffic price