What Are Display Ads & How Do They Work?
Display ads are visual ads (usually in the form of banners) that appear on websites and apps.Jun 02, 2025
Alex Lindley
Managing Editor AT Semrush
With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. His SEO strategy work has earned clients top rankings for competitive keywords across verticals like SaaS, programmatic advertising, legal services, ecommerce, and more. He‘s also a niche site tinkerer and AI enthusiast.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
Author
SWOT Analysis: What It Is & How to Do It [Examples + Template]
Learn how to boost your business with a SWOT (strengths, weaknesses, opportunities, threats) analysis.May 13, 2025
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.May 12, 2025
7 Free Marketing Report Templates & How to Use Them
Copy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.May 05, 2025
Contributor
Generative Engine Optimization: The New Era of Search
GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.Jun 06, 2025
Google's Helpful Content Update & What to Do About It
Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.Oct 21, 2024
Search Terms: Definition & How to Use Them (with Examples)
Search terms are the exact words or phrases users enter into search engines to find what they want online.Jul 26, 2024