What Is Video Advertising? + How to Do It Effectively
Video advertising is a paid marketing tactic that uses videos to promote products, services, and/or brands.Feb 21, 2025
Alex Lindley
Managing Editor AT Semrush
With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. His SEO strategy work has earned clients top rankings for competitive keywords across verticals like SaaS, programmatic advertising, legal services, ecommerce, and more. He‘s also a niche site tinkerer and AI enthusiast.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
Author
How to Perform SEO Analytics: A 3-Step Guide to Success
SEO analytics involves tracking a site’s search performance in search engines and acting on resulting insights to boost visibility.Feb 10, 2025
How to Use AI for a Content Strategy That Drives Results
Using AI when executing your content strategy can streamline research, brainstorming, and optimization.Jan 31, 2025
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28 SEO Skills That Will Help You Reach New Career Heights
Master These 28 SEO Skills to Advance Your Career.Jan 31, 2025
BoFu Content Strategy: How to Turn Prospects Into Customers
In this guide, you‘ll learn how to create a BoFu content strategy that converts readers into customers.Jan 27, 2025
10 Benefits of SEO for Your Business
The main benefit of SEO is search engine visibility, which can increase brand awareness and site traffic.Jan 22, 2025
12 Tips on Lead Generation for Digital Marketing Agencies
Learn how to attract more of your ideal customers with these 12 marketing agency lead generation tips.May 03, 2024
Contributor
7 Content Editing Tools Recommended by Our Editors
Our recommended list of content editing tools includes Content Optimizer, ChatGPT Canvas, and Grammarly.Jun 12, 2025
Generative Engine Optimization: The New Era of Search
GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.Jun 06, 2025
Google's Helpful Content Update & What to Do About It
Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.Oct 21, 2024
Search Terms: Definition & How to Use Them (with Examples)
Search terms are the exact words or phrases users enter into search engines to find what they want online.Jul 26, 2024