Paid Advertising6 min readWhat Is Keyword Bidding? A Beginner’s Step-by-Step GuideKeyword bidding involves setting how much you’re willing to pay to reach a certain goal in Google Ads.Connor LaheyJun 02, 2025
Paid Advertising8 min readWhat Are Display Ads & How Do They Work?Display ads are visual ads (usually in the form of banners) that appear on websites and apps.Alex LindleyJun 02, 2025
Paid Advertising5 min readWhat Is Quality Score? And How It Impacts Your Google AdsQuality Score is a tool that helps you measure the quality and relevance of your Google ad campaigns.Ravi PandyaFeb 11, 2025
Paid Advertising7 min readHow to Build a Landing Page in 6 Easy StepsCreating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.Luke HarselFeb 05, 2025
Paid Advertising8 min readBanner Ad Sizes: Choosing the Right SizeKnowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanOct 18, 2024
Paid Advertising9 min readResearch Competitor Ads to Gain an Edge on Search, Display & SocialWant to know what your competitors are up to with their advertising?Olga PukhalskayaOct 01, 2024
Paid Advertising10 min readHow to Make an Ad, Step by StepA great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.Grace BrennanSep 05, 2024
Paid Advertising7 min readHow To See Your Competitors’ Facebook AdsWondering what your competitors‘ Facebook ads look like? Follow this workflow.Rhiannon StoneAug 26, 2024
Paid Advertising5 min readWhat Is Ad Spend & How to Measure ItTracking your ad spend allows you to be competitive as an advertiser. Learn the basics here.Grace BrennanAug 26, 2024
Paid Advertising14 min read15 Best PPC Tools for Research, Automation, and MoreDiscover the top PPC tools for keyword research, campaign management, automation, reporting, and more.Asif AliAug 08, 2024