User experience is a big deal, but the problem is that most sites provide a related posts widget that shows mostly irrelevant content. And that’s about as far as they go — everything is top-level and aimed at the average user.
Companies with global aspirations need to address China and her biggest search engine. Baidu‘s increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China.
Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and traditional advertising tactics used to market a marketing agency can be downright confusing. So how can your business stand out? For many successful marketing ventures, the answer is a unique selling proposition (USP).
Once every so often, the SEO world is subject to a major shift that shakes its virtual tectonic plates to the core. In January this year, the tremor of this impending quake went unnoticed. This was characterized by a change in the foundational basis of SEO best practices internationally.
Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs? Read on to find out about the most frequent misconceptions concerning domain names and international SEO.
If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.
