Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in the World, Updated April 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | sephora.com | – | 52,574,037 | 4.37 | 50.84% |
| 2 | fragrantica.com | 1 | 37,807,120 | 4.58 | 43.05% |
| 3 | ulta.com | 1 | 31,482,866 | 4.66 | 48.67% |
| 4 |  | – | 23,340,051 | 4.36 | 45.12% |
| 5 | qvc.com | – | 22,056,719 | 4.7 | 50.71% |
| 6 | yesstyle.com | 1 | 14,130,995 | 6.9 | 41.3% |
| 7 | fragrancenet.com | 1 | 13,610,395 | 6.58 | 43.34% |
| 8 | scentbird.com | – | 12,980,808 | 5.62 | 49.44% |
| 9 | lookfantastic.com | 9 | 9,596,729 | 4.24 | 53.54% |
| 10 | watsons.com.tr | 1 | 9,487,697 | 2.32 | 60.57% |
| 11 | boticario.com.br | 1 | 9,399,631 | 3.4 | 54.82% |
| 12 | superdrug.com | 1 | 9,308,636 | 3.71 | 50.5% |
| 13 | makeup.com.ua | 1 | 8,647,919 | 7.56 | 40.8% |
| 14 | perfectcorp.com | 10 | 7,899,824 | 2.48 | 60.47% |
| 15 | ipsy.com | 2 | 7,671,002 | 4.91 | 48.39% |
| 16 | nykaa.com | 4 | 7,546,384 | 3.67 | 71.25% |
| 17 | primor.eu | 4 | 7,262,425 | 7.73 | 43.69% |
| 18 | fragrantica.ru | 1 | 7,231,434 | 5.82 | 36.76% |
| 19 | planity.com | 6 | 7,030,171 | 2.16 | 70.39% |
| 20 | lipscosme.com | 6 | 7,002,972 | 2.31 | 56.93% |
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Key Insights on Top Beauty and Cosmetics Websites in the World in April 2025
As of April 2025, sephora.com is the most visited Beauty and Cosmetics website in the World, attracting 52.57M monthly visits. fragrantica.com follows with 37.81M visits, and ulta.com records 31.48M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.6, with primor.eu leading at 7.73 pages per visit.
The average bounce rate is 51.03%, with nykaa.com having the highest at 71.25%.
And fragrantica.ru leads the way with the lowest bounce rate at 36.76%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: May 13, 2025
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