Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May hotels.com received 45.08M visits with the average session duration 09:56. Compared to April traffic to hotels.com has decreased by -1.81%.

Visits

45.08M

-2%

Pages / Visit

4.69

Avg. Visit Duration

09:56

Bounce Rate

51.29%

Total Visits last 3 months

May45.08M

Apr45.91M

Mar51.72M

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hotels.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Hotels.com's core audience is located in United States followed by South Korea, and United Kingdom.

Country		All devices	Desktop	Mobile
United States	35.38%	15.95M	44.65%	55.35%
South Korea	13.82%	6.23M	8.0%	92.0%
United Kingdom	12.82%	5.78M	38.2%	61.8%
Turkey	8.62%	3.88M	20.42%	79.58%
France	4.32%	1.95M	42.88%	57.12%

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hotels.com Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

May 2025

On hotels.com, visitors mainly come from Direct (49.82% of traffic), followed by google.com (12.52%). In most cases, after visiting hotels.com, users go to google.com and tripadvisor.com.

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hotels.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Hotels.com's audience also visits booking.com, followed by expedia.com, and agoda.com.

booking.com

Visits:

463.86M

expedia.com

Visits:

68.24M

agoda.com

Visits:

68.28M

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hotels.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Hotels.com’s traffic has increased by 1.43% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 19.31% up to current paid search traffic.

Organic Search Traffic

56.39M

+1%

Paid Search Traffic

17.62M

+19%

Branded Traffic Share

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hotels.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

hotels.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to hotels.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

May 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
hotels near me	T	1	1,830,000	1.66	1.45%
hotels.com	N	1	201,000	1.4	0.96%
hotels	T	1	1,000,000	2.48	0.79%
hotel	C	1	450,000	2.48	0.35%
hotel near me	T	1	450,000	1.66	0.35%

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hotels.com Backlink Analytics

Analyze and track hotels.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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hotels.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

87.94K

16.01M

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hotels.com Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to hotels.com has dropped by -11.75% and equals 16.01M. The amount of referring domains has increased by 2.17% and equals 87.94K.

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